ENTICES MILLENNIALS WITH LAUNCH OF BELLE + SKY(TM)
Bogner Uomo Pian-D Foderata Con Una Stampa Husky Giù Giacca sci Nero
[NYSE: km] is taking fashion to new heights with the debut of Belle + Sky(TM), the Company`s newest private brand designed for shoppers seeking attainable fashion with a sharper edge. Created with the millennial woman in mind, Belle + Sky was piloted in select stores and on km.com last fall and will soon be available in 500 stores starting Feb. 12. Additionally, the Company will begin introducing a modern new center core layout in over one-third of
Bogner Cervinia Handschoen Rood Geïsoleerde franca Rose Print Skibroek Rood Gore-Tex Winter Laria-D Roze Wit Ski Jas
stores this spring. This new layout will transform the areas of fashion jewelry, accessories, footwear and handbags into a vibrant shopping environment that complements Sephora inside
Bogner Uomo Paolo GTX Guanti da sci Glacier Rosso
and the Fine Jewelry Store. These strategic initiatives reinforce the Company`s focus on creating some of the industry`s leading private brands and giving customers more reasons to shop .
“Belle + Sky is going to resonate with a diverse group of women in their 20s and 30s who are style conscious, digitally connected and are quick to emulate their outfits based on what they`re seeing on various social media channels,” said Siiri Dougherty, senior vice president of women`s apparel at . “Millennials spend approximately $600 billion a year*, and therefore we know that she`s willing to invest in brands that reflect who she is and how she lives. With its trendy designs, lifestyle versatility and great value, we believe Belle + Sky will capture her attention and win her loyalty.”
plans to engage this digitally connected shopper by using an omni channel approach to marketing Belle + Sky. The Company will leverage popular social media channels and offer the new generation of millennial women meaningful wardrobe solutions that reflect her personality and busy lifestyle. This includes partnering with popular bloggers and fashion influencers to help showcase the style and versatility of the Belle + Sky brand.
Created by a team of designers, Belle + Sky is the Company`s first contemporary private brand infused with new designs throughout the season, giving shoppers faster access to runway-inspired looks. It complements an existing assortment of exclusive modern brands including nicole by Nicole Miller® and Bisou Bisou®.